US EditionI’m not on vacation, but Airbnb’s latest update makes me want to plan one — here’s why
- On May 13, 2025, Airbnb launched a major update in Los Angeles, unveiling new services, reimagined experiences, and a redesigned app.
- The update builds on prior work and aims to extend Airbnb beyond stays by integrating local creatives, icons, and authentic community experiences.
- The new offerings include Airbnb Services, such as chefs and spa treatments, alongside Airbnb Experiences, personalized and marketed with a social-first strategy.
- A 60-second animated spot called "The Grand Adventure" highlights travel as a "world full of wonder" and will air globally across multiple platforms during summer.
- This expansion allows users to organize their entire trip in one app, challenging hotels by combining space with service, though Airbnb’s large-scale success remains to be seen.
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Airbnb goes all in on everything but the ‘bnb’
Since its last major redesign in 2022, Airbnb has been all about the destination: staying in homes so unique or glamorous—from McMansions with amazing pools to surrealist homes in a shoe—that they might be worth a trip unto itself. But starting today, Airbnb is expanding its purview beyond homes . . . again. It’s launching a new product called Airbnb Services, and redoubling on Airbnb Experiences (first launched in 2016). [Photo: Damien Maloney/…
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Total News Sources33
Leaning Left6Leaning Right1Center6Last UpdatedBias Distribution46% Left, 46% Center
Bias Distribution
- 46% of the sources lean Left, 46% of the sources are Center
46% Center
L 46%
C 46%
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