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‘I’ll build a £100m company my way and without alcohol’
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‘I’ll build a £100m company my way and without alcohol’
As he walked down the stairs on Christmas Day 2009, James Cole had one thing on his mind, whisky. At the time he was fighting to keep his startup Cruise118 afloat as the business approached the crucial January trading period. “I started Cruise118 back in 2008 with Mal Barritt and we sold our first cruise 10 weeks before Lehman Brothers went under,” recalled Cole. “We’d raised £1m in investment from various sources, including putting our own redu…
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