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Ikea versus Jysk: Scandinavian Challenger Opens More than 70 Stores in France and Breaks Prices

Summary by Maison & Travaux
In the competitive landscape of furniture and decoration stores, a newcomer begins to make talk about him with an exciting promise: to offer stylish products at even lower prices than IKEA. Yes, you have read well, it is now possible to furnish your home without ruining yourself, thanks to the brand Jysk which has recently accelerated its deployment on French territory. A growing Scandinavian challenger Present in France for more than fifteen ye…
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In the competitive landscape of furniture and decoration stores, a newcomer begins to make talk about him with an exciting promise: to offer stylish products at even lower prices than IKEA. Yes, you have read well, it is now possible to furnish your home without ruining yourself, thanks to the brand Jysk which has recently accelerated its deployment on French territory. A growing Scandinavian challenger Present in France for more than fifteen ye…

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Maison & Travaux broke the news in on Tuesday, September 16, 2025.
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