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IKEA CMO on content, culture and marketing in Saudi and Bahrain
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IKEA CMO on content, culture and marketing in Saudi and Bahrain
In today’s hyper-connected world, marketing has undergone a profound shift. We have moved from a model driven by reach and repetition to one shaped by relevance, authenticity, and emotional resonance. At the centre of this transformation is content – arguably the single most powerful currency in the modern marketing mix. Whether shaping brand equity, nurturing […] The post IKEA CMO on content, culture and marketing in Saudi and Bahrain appeared …
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