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iGaming Platform BC.GAME Signs $40 Million Deal to Become Principal Partner of Leicester City

Summary by Benzinga
WILLEMSTAD, Curacao, July 10, 2024 /CNW/ -- The iGaming platform BC.GAME has signed a landmark $40 million deal to become the "Official Principal Partner" of English football club Leicester City, according to an announcement from Leicester City on July 5. This partnership marks one of the most significant in Leicester City's history, with BC.GAME's branding set to prominently feature on the shirt-fronts of Leicester City's Men's First Team and a…

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