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‘If the Bordeaux 2025 campaign isn't successful, then En Primeur is dead’ – Edouard Moueix

Summary by Decanter
We are used to Bordeaux’s movers and shakers dressing up each new vintage with a positive spin. But as the region gears up for a pivotal En Primeur season, one of its highest profile names is taking a more forthright approach.
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Decanter broke the news in on Wednesday, April 8, 2026.
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