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Apple Reportedly Considered Launching Its Own Public Cloud

Apple reportedly considered launching its own public cloud service powered by its M-series chips to support developers and AI workloads, with discussions ongoing into 2024.
This initiative, internally called Project ACDC, aimed to reduce Apple’s $7 billion annual spending on third-party cloud services and leverage Apple Silicon's efficiency.
Apple is developing updated AI-focused server processors to succeed the M2 Ultra chips, which are presently utilized for handling AI-related tasks, with the aim of creating a cloud infrastructure akin to services like AWS or Google Cloud for developers using Apple devices.
Michael Abbott, who championed Project ACDC until his 2023 departure, led efforts to provide developers massive computing power with improved accuracy and lower costs versus Intel-based servers.
Although Apple did not proceed with launching the service, the initiative highlights its continued focus on leveraging its proprietary chip technology to expand its services revenue through innovative cloud solutions.

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Daily Tech Headlines

Daily Technology podcast featuring Rich Stroffolino and Jenn Cutter

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Daily Tech Headlines covers Apple's potential public cloud launch using its custom chips, mirroring the Project ACDC report.

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Apple reportedly considered launching its own public cloud

Apple's unreleased Project ACDC would have launched as an AWS, Azure, Google Cloud alternative – its future is now uncertain.

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