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Apple Reportedly Considered Launching Its Own Public Cloud

CUPERTINO, CALIFORNIA, JUL 03 – Apple's Project ACDC aimed to leverage its M-series chips to offer developers a cost-effective cloud service, potentially reducing Apple's $7 billion annual cloud expenses.

  • Apple reportedly considered launching its own public cloud service called Project ACDC in 2024, using Apple Silicon chips in its data centers.
  • This initiative gained momentum due to growing AI demand and was initially led by cloud executive Michael Abbott until his departure in 2023.
  • Project ACDC aimed to replace traditional Intel and GPU servers with efficient M-series chips, offering developers a seamless cloud experience integrated with Apple devices.
  • The Information reported the project showed performance improvements and cost reductions, with Apple currently spending around $7 billion yearly on third-party cloud services.
  • The project's future remains uncertain, but it highlights Apple's ongoing interest in growing services revenue and leveraging its chip technology in cloud computing.
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Apple is one of the technological giants who is actively developing Artificial Intelligence technology and, according to The Information site, the 'Company of Machá' considered in the past the hypothesis of creating a division dedicated to 'cloud' services. As the publication tells us, this functional division is much like what we find today in Amazon Web Services, Microsoft Azure or the Google Cloud Platform. Gradually, executives considered th…

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Apple should be able to offer its own cloud services with in-house chips - and could thus become a direct competitor of the large platforms. (Apple, Web Service)

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MacRumors broke the news in United States on Thursday, July 3, 2025.
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