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Sabato De Sarno Looks Eastward for His Next Move

Summary by Vogue
The former creative director of Gucci joins Icicle as creative director.

12 Articles

It seems to have ended the period of stop of the designer former creative director of Gucci: Saturday De Sarno arrives in Icicle, brand of men's and women's clothing founded in Shanghai by Ye Shouzeng and Shawna Tao. A beautiful adventure for the Neapolitan creative, which will oversee the ready-to-wear woman and man, accessories and [...] L'articolo Is Saturday De Sarno the new creative director of Icicle comes from Metropolitan Magazine.

Sabato De Sarno has a new destination in fashion. The Italian designer has been appointed creative director of Icicle, the Chinese firm founded in Shanghai that seeks to strengthen its international presence after receiving a minority investment from Kering just five months ago. A movement that unites the experience of the former creative manager of Gucci with a company that aspires to become a new global benchmark of contemporary luxury. De Sar…

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Gucci's former creative director has been chosen by the Chinese brand, who has long been determined to gain a place in global fashion

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WWD broke the news in New York, United States on Monday, September 7, 2026.
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