Iceland announces new offer for over 60s to save people money on groceries

Iceland introduces new discount for shoppers over 60

Supermarket giant Iceland is offering a new discount to over 60s that will see shoppers save on their groceries - and all you need is a valid ID to qualify for the deal

Iceland brings in new 'age limit' rule to help elderly shoppers

The frozen food retailer is offering people who are over 60 a 'helping hand' with their food costs.

Iceland brings in new rule for customers aged 60 and over

The frozen food specialist is introducing a change at the checkouts for over-60s by offering them a discount on their groceries.

Iceland introducing 'age limit' checkout change which could catch out shoppers

"The cost of living crisis continues to cause distress in the everyday lives of these customers and that’s why we want to keep doing what we can to support them."

Iceland's surprising new 'age limit' rule for shoppers - there's a twist

The new policy will save money at the tills

Iceland announces new offer for over 60s to save people money on groceries

A discount is available at Iceland for over 60s every Tuesday