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Ice baths are booming in popularity – but they come with health risks

Summary by The Conversation
Michele Ursi/Getty ImagesWalk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across influencers preaching the cold plunge gospel with cult-like zeal. Ice baths have gone mainstream. Initially practised mainly among high-performance athletes, cold water immersion is now a booming business model: sold as recov…

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The Conversation broke the news in on Wednesday, July 9, 2025.
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