ICC Eyes China in Bid to Expand Cricket
The ICC has spent $1.5 million in China over five years as it tests interest in a market with 1.4 billion people.
5 Articles
5 Articles
ICC eyes China in bid to expand cricket
While South Asia accounts for about 90 percent of cricket's billion-plus fans, the ICC is seeking to expand the sport's fan base by 500 million and sees China's 1.4 billion people as a potentially huge audience -- helped by the steady progress of its women's team. "The continued success of their women's team has provided a major boost to cricket in the country," ICC chief executive Sanjog Gupta told AFP. China became a focus market after hosting…
ICC is looking to expand into Chinese market: Sanjog Gupta
While South Asia accounts for about 90 percent of cricket’s billion-plus fans, the ICC is seeking to expand the sport’s fan base by 500 million and sees China’s 1.4 billion people as a potentially huge audience -- helped by the steady progress of its women’s team.
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