US EditionIBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down
- A global study by IBM shows that 81% of surveyed CMOs see AI as a game-changer for business growth, but 84% face operational challenges due to fragmented systems.
- Over half of CMOs underestimated the complexity of bringing AI strategies to life, while only 17% feel ready to integrate agentic AI into their operations.
- The study indicates that better collaboration and technology integration are essential for enhancing business performance among CMOs.
- 64% of CMOs are now responsible for profitability, and 58% for revenue growth, highlighting the need for improved collaboration.
90 Articles
90 Articles
The Daily Advance
IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down
54% of surveyed executives underestimated the operational complexity of translating AI strategies into outcomes.Only 22% of surveyed organizations have established clear guidelines and guardrails for the use of AI in automated decision-making.64% of CMO respondents are now responsible for profitability,…
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