Iberia Overhauls Its Loyalty Program, Makes Status Harder to Reach

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BREAKING: Iberia Overhauls Loyalty Programme to Become Club Iberia Plus – An Easier Route to Oneworld Status?

Just as the news of BA moving to a spend-based tier point system settles, Iberia has just announced an overhaul of the Iberia Plus loyalty programme. From 1 April 2025, Iberia Plus will become Club Iberia Plus. The new system offers an alternative pathway to Oneworld status. We had suspected British Airways changes were driven by IAG and this somewhat confirms that.  It will now be easier to earn status with Club Iberia Plus than the new British…

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Iberia announced a profound transformation in its loyalty program, which is now renamed the Iberia Plus Club. This renewal, presented at Iberia’s headquarters in Madrid by Beatriz Guillén, director of Global Sales and Loyalty of the airline, and María Jesús López, commercial director of the company, seeks to offer customers a more personalized experience and tangible benefits beyond the flights. From April 1, 2025, Club Iberia Plus customers wil…

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Iberia Overhauls Its Loyalty Program, Makes Status Harder to Reach

A major airline loyalty program is making big changes that will make it harder for most flyers to earn elite status. Spain-based Iberia is overhauling its Iberia Plus program and introducing new, and in some cases very aggressive, spending thresholds to reach elite status. Let’s look at what’s changing and when. Changes to Iberia Plus Taking Effect on April 1 Iberia is making huge changes to its loyalty program and status earning, which are sure…