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IACC Launches Trailblazing Marketplace Advisory Council (MAC)

The International AntiCounterfeiting Coalition introduced the Marketplace Advisory Council today in San Diego, bringing together top companies to collaboratively address the issue of online counterfeiting.
MAC was established as part of IACC’s enduring dedication to active and collaborative engagement among international brands, online marketplaces, and payment providers.
MAC brings together participants including Alibaba, Amazon, eBay, Meta, Mastercard, PayPal, Visa, and global brands like Apple, Nike, Disney, and Chanel to confront digital marketplace challenges.
Bob Barchiesi, President of the IACC, emphasized that the organization views working together as essential to driving real progress, and highlighted MAC as an innovative initiative for advancing brand protection.
This initiative allows participants to exchange knowledge, build more effective collaborations, and fosters the development and reliability of an online marketplace free from counterfeit goods.

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