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IAB: Digital video advertising surges to $62.1B in 2024, cementing its place as the fastest-growing format - Mobile Marketing Reads
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IAB: Digital video advertising surges to $62.1B in 2024, cementing its place as the fastest-growing format - Mobile Marketing Reads
Digital video has officially taken center stage in the online advertising world. According to the newly released IAB Internet Advertising Revenue Report 2024, video emerged as the fastest-growing digital ad format last year, soaring 19.2% year over year to a record-breaking $62.1 billion. The format now claims 24.0% of total internet ad revenue, solidifying its […] More The post IAB: Digital video advertising surges to $62.1B in 2024, cementing …
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