Professionals no longer choose a company for wages: their interests, according to employersWhat should we be more afraid of: mediocrity or AI? Suddenly we have become angry critics of artificial intelligence communication. We tear our clothes apart because a commercial seems to be generated by a robot, because a text “does not have a soul” or because a campaign “feels empty.” As if the law of minimum effort had been born with ChatGPT; let's be h…
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Professionals no longer choose a company for wages: their interests, according to employersWhat should we be more afraid of: mediocrity or AI? Suddenly we have become angry critics of artificial intelligence communication. We tear our clothes apart because a commercial seems to be generated by a robot, because a text “does not have a soul” or because a campaign “feels empty.” As if the law of minimum effort had been born with ChatGPT; let's be h…