'I want to impact the community positively': New Berlin shop owner turns secondhand into support for families

'I want to impact the community positively': New Berlin shop owner turns secondhand into support for families

A woman-owned resale shop in Waukesha County is drawing steady traffic from shoppers and sellers alike, offering a lower-cost way to buy clothing while helping others earn extra income.At La Segunda in New Berlin, community members rent clothing racks by the week, price their own items, and receive a percentage of each sale. The owner says the model allows people to clear out closets, make money, and keep clothing in circulation. Its nice to hav…