'I tried the viral M&S' strawberry sandwich and it was a total waste of money'

From cyber to strawberries: why M&S’s viral dessert sandwich highlights the value of crisis comms in restoring consumer trust - Mobile Marketing Magazine

By Richard Merrin, CEO at Spreckley Partners  UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands. Marks & Spencer was no exception, struck by a significant ransomware attack over the Easter weekend that caused two months of fallout, disruption to online and payment lines and a £300m loss in market value – described as the most financially dama…

'I tried the viral M&S' strawberry sandwich and it was a total waste of money'

'I see why it's trending — but I wouldn't buy it again'