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I guess this wasn't an Xbox after all

Summary by Engadget

In 2024, Microsoft caused a lot of head-scratching and general bemusement with the launch of its "This is an Xbox" marketing campaign. Now, though, it appears the quandary over what is and isn't an Xbox has been resolved. Game Developer noticed that the original blog post on Xbox Wire that kicked off the whole affair has been removed. It seems Xbox will be going a new direction with its future promotions. Maybe since the new Project Helix hardwa…

2 Articles

2 Articles

I guess this wasn't an Xbox after all

In 2024, Microsoft caused a lot of head-scratching and general bemusement with the launch of its "This is an Xbox" marketing campaign. Now, though, it appears the quandary over what is and isn't an Xbox has been resolved. Game Developer noticed that the original blog post on Xbox Wire that kicked off the whole affair has been removed. It seems Xbox will be going a new direction with its future promotions. Maybe since the new Project Helix hardwa…

7 hours ago·United States

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Microsoft quietly retires 'This is an Xbox' marketing campaign

What is an Xbox now?

7 hours ago

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Game Developer broke the news in 7 hours ago on Wednesday, March 11, 2026.

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Stories disproportionately reported by the Left or the Right

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