I ditched my creative agency for AI and, yes, I’m sleeping just fine

Marketer’s confession: Why I’ve ditched my creative agency for AI

Let’s face it, we’ve crossed a threshold. The creative world once revered, populated by brilliant minds with expensive taste and corresponding agency invoices, is shifting. I’ll admit it: I’m reaching out less and less to my human creative peers and instead leaning into artificial intelligence (AI). Do I feel guilty? Not particularly. And that’s a […] The post Marketer’s confession: Why I’ve ditched my creative agency for AI appeared first on Ca…

I ditched my creative agency for AI and, yes, I’m sleeping just fine

GymNation CMO Rory McEntee offers a confession most creative agencies won’t want to hear: he’s getting better results out of AI than he has from any partners.