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Hyundai responds to evolving content consumption trends

In an effort to connect with younger audiences, Hyundai Motor Group appeared at gamescom 2025 and became the first automotive company to claim a solo spot in “Retro & Family Area” with its self-developed INSTEROID Retro Arcade game. The move reflects a strategic shift in the OEM’s brand communication as they respond to an evolving media landscape and content consumption trends. By expanding into digital storytelling through gaming, Hyundai said …
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Canadian auto dealer broke the news in on Wednesday, August 27, 2025.
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