Hyundai responds to evolving content consumption trends
Summary by Canadian Auto Dealer
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1 Articles
Hyundai responds to evolving content consumption trends
In an effort to connect with younger audiences, Hyundai Motor Group appeared at gamescom 2025 and became the first automotive company to claim a solo spot in “Retro & Family Area” with its self-developed INSTEROID Retro Arcade game. The move reflects a strategic shift in the OEM’s brand communication as they respond to an evolving media landscape and content consumption trends. By expanding into digital storytelling through gaming, Hyundai said …
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