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Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars

Hyundai is tailoring IONIQ for Chinese buyers with localized technologies and two concept cars as it seeks to rebuild momentum in the NEV market.

  • On Friday, Hyundai Motor Company officially launched its IONIQ brand in China, unveiling the VENUS Concept sedan and EARTH Concept SUV ahead of the Beijing Auto Show on April 24.
  • Hyundai Motor now operates three plants in China, down from six, following years of slumping sales since 2017 that prompted this renewed strategy to regain presence in the fast-evolving Chinese NEV market.
  • Future IONIQ models will be named after 'planets', and Hyundai Motor is introducing local autonomous driving systems and EREVs to address the specific real-world needs of Chinese consumers.
  • "Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers," Beijing Hyundai Motor Company president Li Fenggang said, pledging genuine market commitment.
  • The Beijing Auto Show on April 24 will unveil further details, building on the IONIQ 6 N's recent achievement as 2026 World Performance Car, reinforcing the brand's global electric performance leadership.
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The concepts of the sedan and the SUV were given a futuristic design.

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Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars

BEIJING and SEOUL, South Korea, April 9, 2026

In a few weeks of the Pequim Automation Hall, Hyundai discovered that Ioniq will become a brand in China. It is characterized by two "concepts" - Earth concept and Venus concept.

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PR Newswire broke the news in United States on Friday, April 10, 2026.
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