Hyundai Motor Company Launches IONIQ Lineup Brand in China with the Premiere of Two New Concept Cars
Hyundai is tailoring IONIQ for Chinese buyers with localized technologies and two concept cars as it seeks to rebuild momentum in the NEV market.
- On Friday, Hyundai Motor Company officially launched its IONIQ brand in China, unveiling the VENUS Concept sedan and EARTH Concept SUV ahead of the Beijing Auto Show on April 24.
- Hyundai Motor now operates three plants in China, down from six, following years of slumping sales since 2017 that prompted this renewed strategy to regain presence in the fast-evolving Chinese NEV market.
- Future IONIQ models will be named after 'planets', and Hyundai Motor is introducing local autonomous driving systems and EREVs to address the specific real-world needs of Chinese consumers.
- "Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers," Beijing Hyundai Motor Company president Li Fenggang said, pledging genuine market commitment.
- The Beijing Auto Show on April 24 will unveil further details, building on the IONIQ 6 N's recent achievement as 2026 World Performance Car, reinforcing the brand's global electric performance leadership.
61 Articles
61 Articles
The concepts of the sedan and the SUV were given a futuristic design.
Hyundai Motor launches Ioniq EV brand in China, unveils two concept cars
Hyundai Motor on Friday officially launched its Ioniq electric vehicle (EV) brand in China, unveiling two new concept cars as it seeks to strengthe...
Hyundai launches IONIQ Brand in China, unveils VENUS Sedan and EARTH SUV concepts
Hyundai Motor Company has officially launched its all-electric IONIQ lineup brand in China, marking a significant step in the company’s electric mobility strategy for the world’s largest automotive market. The announcement was made in Beijing, where Hyundai unveiled two new concept cars during the IONIQ brand launch event held ahead of the Auto China 2026 scheduled for April 24. In addition to showcasing the concept models, Hyundai Motor also ou…
In a few weeks of the Pequim Automation Hall, Hyundai discovered that Ioniq will become a brand in China. It is characterized by two "concepts" - Earth concept and Venus concept.
Hyundai launches the Ioniq Universe to win over Chinese drivers
Hyundai announced that its famous Ioniq brand is officially entering the Chinese market. Interestingly, the company isn't simply selling a few new models, though. Instead, it is building what it calls the "Ioniq Universe" - a special plan made just for drivers in China. To show it means business, Hyundai showed off two brand-new concept EVs - the Venus and the Earth. The official unveiling will take place at the 2026 Beijing Auto Show, where Hyu…
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