Project of the Week: Alila Sengokuhara Hakone

Project of the Week: Alila Sengokuhara Hakone

This week’s project highlight brings us to the highlands of Hakone, where Hyatt is bringing its Alila brand to Japan for the first time. Alila Sengokuhara Hakone, a 60-room retreat scheduled to open in 2028, marks a small but deliberate entry into a market that has plenty of luxury onsen hotels. A Small Hotel With Big Key Players Sixty rooms is a modest number for a project carrying this much design weight. Kengo Kuma & Associates is handling ar…

Hyatt to debut Alila brand in Japan with Hakone mountain retreat

Hyatt Hotels has announced an agreement with Fujita Corp to open Alila Sengokuhara Hakone — set in the district of Sengokuhara in the mountainous region of Hakone — marking the Alila brand’s first property in Japan. The property is scheduled to open in 2028. Centred on the restorative tradition of Japanese onsens, the property offers 60 guestrooms, including 11 suites, that come with a private natural hot spring bath each.  The resort’s other hi…