USA Today Taps Palantir to Turn Reader Data Into 'Actionable Intelligence'
The partnership could help identify affiliate-link opportunities and deepen audience profiling as publishers seek more revenue from reader data, executives said.
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3 Articles
800+ USA Today Journalists Demand Paper End Deal With Palantir to Collect Reader Data
Not only does the partnership "create an inherent conflict of interest," it "fails the journalists who have been assaulted and falsely arrested while covering immigration enforcement actions and protests."
USA Today taps Palantir to turn reader data into 'actionable intelligence'
USA Today Co. is leaning further into artificial intelligence, using it not just to generate content but also to analyze the people consuming it. What happened? According to Nieman Lab, USA Today Co. — the company formerly known as Gannett and the largest newspaper publisher in the United States — disclosed in its second-quarter earnings call that it is working with Palantir, a controversial firm that deals in widespread surveillance and defense…
Hundreds of journalists demand USA Today Co. end Palantir partnership
A quote from the USA Today Co. newspaper unions’ statement against the USA Today Co.-Palantir partnership, via the NewsGuild-CWA, atop a photo of an Immigration and Customs Enforcement visit at Canton, Mississippi, in 2019. Nearly 800 workers at newspapers owned by USA Today Co., the U.S.’s largest newspaper publisher, are demanding the company end its newly-announced partnership with Palantir, whose software has been used by the U.S. government…
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