Human Centric Group Unpacks When 'Woke Marketing' Works — and When It Fails

Human Centric Group Unpacks When 'Woke Marketing' Works — and When It Fails

In an era where brands are increasingly vocal on social issues, a new article by Francesco De Nittis, Manager at London-based Human Centric Group, sheds light on a timely and polarizing question: Is woke culture a trap for marketers? In his latest piece, titled “Woke culture is a trap, at least sometimes”, De Nittis examines why some brands thrive when embracing progressive themes, while others suffer from massive backlash and financial loss. Th…