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Hudson’s Bay changes name to Rupert Legacy after selling IP to Canadian Tire
ONTARIO, CANADA, AUG 12 – Hudson's Bay sold its name and trademarks to Canadian Tire for $30 million, requiring the company to rename itself Rupert Legacy after closing all stores.
- On Aug. 12, 2025, Hudson's Bay, the department store business, rebranded as Rupert Legacy after selling its name and trademarks to Canadian Tire Corp. Ltd.
- Triggered by the $30-million deal, Hudson's Bay had to change its name as a condition of selling trademarks to Canadian Tire Corp. Ltd., including slogans like Bay Days and 'the lowest price is the law.'
- Referencing its roots, Hudson's Bay now evokes Prince Rupert, first governor of Hudson's Bay, and Rupert's Land, granted in 1670; the company and subsidiaries now carry names beginning with Rupert Legacy.
- Liquidating assets, Hudson's Bay remains under creditor protection as it sells leases and prepares to auction art and artifacts.
- Long ago, after the Bloor Street store closed on Friday, February 25, 2022, the company rebranded as Rupert Legacy following a sale to Canadian Tire, Tara Deschamps reports for The Canadian Press.
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Hudson's Bay and subsidiaries change names to numbered companies
TORONTO — The company running the defunct department store once known as Hudson's Bay is changing its name — again. New court documents filed overnight show the retailer and its subsidiaries have been renamed as numbered companies.
·Sault Ste. Marie, Canada
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The company that operated the missing department store, formerly known as Hudson Bay, changed its name.
·Montreal, Canada
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Coverage Details
Total News Sources32
Leaning Left18Leaning Right3Center7Last UpdatedBias Distribution64% Left
Bias Distribution
- 64% of the sources lean Left
64% Left
L 64%
C 25%
11%
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