US EditionHudson’s Bay Changes Name After Selling IP to Canadian Tire
ONTARIO, CANADA, AUG 12 – Hudson's Bay sold its name and trademarks to Canadian Tire for $30 million, requiring the company to rename itself Rupert Legacy after closing all stores.
- On Aug. 12, 2025, Hudson's Bay, the department store business, rebranded as Rupert Legacy after selling its name and trademarks to Canadian Tire Corp. Ltd.
- Triggered by the $30-million deal, Hudson's Bay had to change its name as a condition of selling trademarks to Canadian Tire Corp. Ltd., including slogans like Bay Days and 'the lowest price is the law.'
- Referencing its roots, Hudson's Bay now evokes Prince Rupert, first governor of Hudson's Bay, and Rupert's Land, granted in 1670; the company and subsidiaries now carry names beginning with Rupert Legacy.
- Liquidating assets, Hudson's Bay remains under creditor protection as it sells leases and prepares to auction art and artifacts.
- Long ago, after the Bloor Street store closed on Friday, February 25, 2022, the company rebranded as Rupert Legacy following a sale to Canadian Tire, Tara Deschamps reports for The Canadian Press.
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Hudson's Bay changes name to Rupert Legacy after selling IP to Canadian Tire
TORONTO — The business running the defunct department store once known as Hudson’s Bay has changed its name. The company and its subsidiaries now have various names beginning with Rupert Legacy. The name is a reference to Prince Rupert, the Bay’s first governor, and Rupert’s Land, a vast swath of wilderness Hudson’s Bay was given […]
·Toronto, Canada
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Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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Coverage Details
Total News Sources14
Leaning Left7Leaning Right0Center5Last UpdatedBias Distribution58% Left
Bias Distribution
- 58% of the sources lean Left
58% Left
L 58%
C 42%
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