US EditionThe Future of Marketing Isn’t Humans vs. AI — It’s Humans with AI
- The future of marketing involves collaboration between humans and AI, rather than competition between them, emphasizing partnership.
- Small businesses have a unique opportunity today, with AI requiring context only they can provide.
- Despite misconceptions, AI can enhance a business's voice rather than make it sound generic, requiring the unique insights of business owners.
- Resistance to AI is often driven by fear of job replacement or loss of value, highlighting the need for understanding and adaptation.
30 Articles
30 Articles
The Future of Marketing Isn’t Humans vs. AI It’s Humans With AI
BestForBest // Shutterstock Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn’t anymore.” And they’re right. A 2024 study by SparkToro CEO Rand Fishkin found that nearly 60% of searches in the U.S. don’t end in a click people are getting answers from AI and never visiting your site. But here’s what’s crazy: The same AI that’s killing your traffic? It’s also your best …
HubSpot has introduced a new Playbook. With "The Loop" the Inbound pioneer wants to rethink marketing. The message: Answers count more than clicks. The post HubSpot reveals "The Loop: New Playbook is supposed to ensure growth first appeared on sales economy.
60% of Searches Never Leave Google: HubSpot's New Loop Marketing Reinvents Growth for the AI Era
HubSpot introduces Loop Marketing with four stages - Express, Tailor, Amplify, Evolve - to help brands adapt to AI-driven search changes. New platform addresses zero-click searches and scattered customer attention.
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