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HSBC 'The Right Wave': A tribute to power of the sea - DecisionMarketing
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HSBC 'The Right Wave': A tribute to power of the sea - DecisionMarketing
“He waits. That’s what he does. And I’ll tell you what…Tick followed tock followed tick followed tock followed tick.” Yep, you guessed it, this week we are reminiscing about the classic 1999 Guinness “Surfer” TV commercial. Created by AMV BBDO and directed by Jonathan Glazer, the black-and-white ad famously used the concept of surfers waiting for the perfect wave as a metaphor for the patience required for the 119.5-second two-part pour of a per…
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