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Howard Schultz, former CEO of Starbucks. PHOTOART: MERCA2.0 Howard Schultz has become one of the most important referents in the modern corporate world. The American entrepreneur was CEO of Starbucks for 13 years, making this brand one of the most recognized on the planet. In addition, he redefined the way millions of people understand coffee, emotional marketing and consumer experience.
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Howard Schultz, former CEO of Starbucks. PHOTOART: MERCA2.0 Howard Schultz has become one of the most important referents in the modern corporate world. The American entrepreneur was CEO of Starbucks for 13 years, making this brand one of the most recognized on the planet. In addition, he redefined the way millions of people understand coffee, emotional marketing and consumer experience.