NPR Turns Its Logo Into Questions in Defense of Curiosity

NPR Turns Its Logo Into Questions in Defense of Curiosity

NPR’s new campaign flips its logo to defend the public’s right to stay curious.

NPR swaps its letters for ‘Who,’ ‘How’ and ‘Why’ in campaign about curiosity

The Mischief work is both brand exercise and public statement at a time of political pressure on public media.

How, who, and why: NPR flips its famous letters to defend the right to be curious

NPR is standing up for the public's right to ask hard questions in a national campaign dubbed "For your right to be curious." At NPR's headquarters, on billboards in New York City, Chicago, and Washington, D.C., and across social media, NPR's three iconic letters transform into "how," "who," and "why" — a bold declaration of its commitment to fight for Americans' right to ask questions both big and small.

How, who, and why: NPR flips its famous letters to defend the right to be curious - TPR: The Public's Radio

NPR is standing up for the public's right to ask hard questions in a national campaign dubbed "For your right to be curious." At NPR's headquarters, on billboards in New York City, Chicago, and Washington, D.C., and across social media, NPR's three iconic letters transform into "how," "who," and "why" — a bold declaration of its commitment to fight for Americans' right to ask questions both big and small. The post How, who, and why: NPR flips it…