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How to Make Impactful Coffee Packaging, According to Science
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How to Make Impactful Coffee Packaging, According to Science
What’s more important—the product, or the package it comes in? Research from Brazil shows why it may be the latter. BY BHAVI PATEL BARISTA MAGAZINE ONLINE Featured photo by Allison Saeng Every specialty coffee bag is a silent salesperson. Before a single cup is brewed, the label is already doing the heavy lifting—building expectations, signaling quality, and quietly steering the purchase decision. But are roasters and cafés putting the right inf…
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