How to Create a Black Friday Offer without Just Relying on Discount

Globo

Lean Right

Factuality

Ownership

Black Friday 2026 will be held on November 27th and should concentrate promotions on different categories of trade, including household appliances and household products. The period is usually accompanied by consumers who plan to anticipate purchases or replace equipment. To evaluate whether an offer represents a real reduction, price tracking before the date is one of the main recommendations of consumer protection experts. Ione Amorim, economi…

A TARDE

Factuality

Ownership

The arrival of one of the world's biggest promotional dates: Black Friday is not long away. Whether on the retail, wholesale or marketplace, companies have already begun to prepare to ensure the success of strategic planning in order to stand out among thousands of offers and attract the consumer.According to Serasa Experian's estimate, 23.5 million people intend to spend on Black Friday in 2026. This year, consumers will be more prepared to spe…