US EditionHow to capture and use audience insights to improve engagement | What’s New in Publishing
The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why individuals choose its journalism. Wan-IFRA has also just published a report showing how publishers are growing their subscriber revenue by targeting specific audience segments. But how do you capture the audience insights that will improve your audience engagement? Why audience insights matter Seeking …
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How to capture and use audience insights to improve engagement | What’s New in Publishing
The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why individuals choose its journalism. Wan-IFRA has also just published a report showing how publishers are growing their subscriber revenue by targeting specific audience segments. But how do you capture the audience insights that will improve your audience engagement? Why audience insights matter Seeking …
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