How this Japanese ski town became the powder capital of Asia – and maybe even the world
- Niseko, a town in Hokkaido, experienced record snowfall in December, breaking a 68-year-old record.
- Local skier and snowboarder numbers have decreased by 75% since the 1990s, forcing hundreds of resorts to close.
- Niseko attracts more foreign visitors, with bookings increasing from 619 guest nights in 2017 to 4,823 nights this year, a 404% rise.
- General Manager Satoshi Nagai expressed belief that visitors will continue coming despite climate change concerns affecting snowfall quality.
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