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How this Japanese ski town became the powder capital of Asia – and maybe even the world

  • Niseko, a town in Hokkaido, experienced record snowfall in December, breaking a 68-year-old record.
  • Local skier and snowboarder numbers have decreased by 75% since the 1990s, forcing hundreds of resorts to close.
  • Niseko attracts more foreign visitors, with bookings increasing from 619 guest nights in 2017 to 4,823 nights this year, a 404% rise.
  • General Manager Satoshi Nagai expressed belief that visitors will continue coming despite climate change concerns affecting snowfall quality.
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Channel 3000 broke the news in Madison, United States on Wednesday, March 12, 2025.
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