US EditionHow the Pac-12 Plans to Maximize Its Media Value
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How the Pac-12 Plans to Maximize Its Media Value
Pac‑12 Commissioner Teresa Gould is taking a bold new approach by leaning on basketball’s rising profile to enhance the conference’s media rights strategy. With Texas State’s addition in 2026 bringing football membership to eight and Gonzaga reinforcing basketball credibility, Gould says networks are “really, really excited” about the league’s basketball brands. CBS already holds the primary media contract through the 2030‑31 academic year, c…
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