Price Slip and Investor Snack at Hugo Boss

Frankfurter Allgemeine

Lean Right

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Ownership

Daniel Grieder has stabilized the fashion house, modernized it and celebrated records. Now, with a new strategy, the boss fights for reserved customers – and defends himself against a suspicious major shareholder.

Capital.de

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Daniel Grieder led the fashion company Hugo Boss out of the crisis – and maneuvered into stagnation. Now he tries to get out of the deep. He can only watch the struggle for supremacy over the company

finanzen100.de

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Hugo Boss shocks investors with a dim outlook for 2026, while the stock is on a downward trend. An open power struggle with major shareholder Frasers Group increases the uncertainty surrounding the future of the fashion group.

manager magazin

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Ownership

Hugo Boss CEO Daniel Grieder has presented his new strategy. The planned realignment of the secondary brand Hugo and the women's clothing line, as well as the streamlining of the core Boss brand's product range, will come at the expense of sales and profits, which investors are not at all happy about. However, this could play into the hands of major shareholder Frasers.