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How the French brief reinvented in Aubervilliers... thanks to the workers of the Chinese community

Summary by Le Parisien
The adventure of the 100% French brand rebounded discreetly in Aubervilliers (Seine-Saint-Denis), in June 2023. Objective: to control its costs and no longer depend on subcontractors. After the post-Covid crisis, the company emerged the head of the water and produced between 13 000 and 15 00...

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Le ParisienLe Parisien
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How the French brief reinvented in Aubervilliers... thanks to the workers of the Chinese community

The adventure of the 100% French brand rebounded discreetly in Aubervilliers (Seine-Saint-Denis), in June 2023. Objective: to control its costs and no longer depend on subcontractors. After the post-Covid crisis, the company emerged the head of the water and produced between 13 000 and 15 00...

·Paris, France
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Le Parisien broke the news in Paris, France on Tuesday, April 1, 2025.
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