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How Super Bowl Halftime Shows Lead to Super Sales, From Michael Jackson to Kendrick Lamar

Summary by Billboard
Ever since Michael Jackson ushered in the blockbuster era of the Super Bowl halftime show when he headlined in 1993, nearly every performer who has graced the stage on sports’ (and TV’s) biggest night has enjoyed sizable boosts in sales and streams. Looking to continue this tradition is Bad Bunny, who is set to hit the midfield stage early next year when he headlines Super Bowl LX.  With few exceptions, Super Bowl halftime headliners have seen…

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Billboard broke the news in United States on Wednesday, October 1, 2025.
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