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How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

Summary by marketingdive.com
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

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How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

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marketingdive.com broke the news in on Thursday, July 17, 2025.
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