How Spotify Outsmarted Apple and Won the Streaming War

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How Spotify Outsmarted Apple and Won the Streaming War

In 2015, Apple launched an aggressive campaign to crush Spotify, leveraging its control over the App Store to create unfair advantages for its own music streaming service, Apple Music. But instead of backing down, Spotify fought back with a bold and strategic counterattack that not only ensured its survival but also cemented its position as the dominant force in the streaming industry. This is the story of how Spotify, a Swedish startup, took on…