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How Simon went from alcohol marketer to alcohol free

Summary by FARE
As a wine marketer for many years, Simon has seen firsthand the tactics alcohol companies use to sell their products. From linking alcohol to birthdays, sporting events and life milestones to selling it as an ‘essential’ part of spending time with loved ones. When Simon began to consider alcohol’s role in his life, he took steps to cut it out for a few weeks, then months, at a time. He has lived free of alcohol for four years.  “I was sleeping m…
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FARE broke the news in on Tuesday, February 25, 2025.
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