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How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean

Summary by RetailWit
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

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How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

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marketingdive.com broke the news in on Tuesday, March 10, 2026.
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