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How Nicolas Maduro’s arrest turned Nike into a viral talking point

Searches for Nike Tech Fleece surged after a viral photo of Nicolás Maduro in the outfit during his US arrest sparked memes and renewed menswear debates.

  • On January 3, 2026, Nicolás Maduro, Venezuelan president, was photographed aboard the USS Iwo Jima wearing a matching grey Nike Tech Fleece during his transport to the United States.
  • TikTok creators such as Jason Gymafi had urged abandoning Nike Tech for quarter-zips, fueling the ongoing menswear debate between the quarter-zip movement and Nike Tech culture.
  • President Donald Trump shared the detention photo on Truth Social, while Google Trends showed a sharp spike for 'Nike Tech' shortly on Saturday morning, January 3, 2026, as memes flooded social platforms X, TikTok, and Instagram, amassing nearly 30 million views by December 15, 2025.
  • Despite geopolitical implications, brands faced sudden visibility and retail effects as Nike's website still listed the Tech Fleece jacket and matching pants , while observers noted US military capabilities but social media users fixated on Maduro's outfit.
  • Online users coined 'Maduro grey', and artificial intelligence–generated images soon added to the meme cycle, as quarter-zip meet-ups rejected Nike Tech culture.
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+2 Reposted by 2 other sources
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The Nike Tech Grey sweatsuit set ignites social networks. The reason? The photo of Nicolás Maduro captured by the American army, and published by Donald Trump on January 3. There is the Venezuelan president wearing the jogging of the brand.

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The kidnapping and arrest of Venezuelan President Nicolás Maduro in the United States on Saturday has become an advertisement for Nike sportswear, the DPA news agency reports. A tracksuit that Maduro was photographed wearing on a US warship is being pulled from store shelves.

·Vilnius, Lithuania
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Mathrubhumi broke the news in Kerala, India on Monday, January 5, 2026.
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