How Meat Became Cool Again in 2025

How Meat Became Cool Again in 2025

Plant-based meats and veganism had notable market and cultural success for over a decade, until 2025, when meat gained renewed attention, buoyed by influencer and political messaging and industry-backed campaigns and research. The once-scrutinized protein source — charged with compromising health, climate and animal welfare — is now cool again. However, this rhetoric contradicts scientific studies showing a global need to eat more plant-rich foo…