US EditionHow MapQuest Took The Wrong Path Forward
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How MapQuest Took The Wrong Path Forward
How MapQuest, a company innovative enough to kill road atlases in one fell swoop, was turned into an also-ran by a bad merger affected by an even worse one.Today in Tedium: Let’s talk about maps. When I was seven years old, giant road atlases were my idea of a good time. They were filled with maps of places I’ve never been and perhaps would never see in person. One of my favorite ways to use them was to follow a road in one city and see how far …
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