Should Macy’s be more like Dillard’s? Maybe.

Should Macy’s be more like Dillard’s? Maybe.

Activist investors are focused on finances, but the struggling department store may benefit more from studying its rival’s retail chops.

How Macy’s can turn around its business as department store struggles

Macy’s needs to reignite its creativity by featuring more exciting products in stores and hosting engaging events to attract younger generations back, according to activist investor Barington Capital.Those are just two of several changes the activist investor says are necessary to turn around Macy’s, which once established itself as a premier department store but has struggled to keep up with rapid industry changes and competition.Jim Mitarotond…

Financial News Network - How Macy’s can turn around its business as department store struggles

Macy's needs to change its thinking in order to drive younger customers back to its brick-and-mortar stores, according to activist investor Barrington Capital.Read More …