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How Luminous Assembly founder Lili Thomas turned sore feet into a $750k footwear brand
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How Luminous Assembly founder Lili Thomas turned sore feet into a $750k footwear brand
“In the early stages, I believed growth meant launching more styles. Until I looked at my data and realised that 80% of revenue consistently came from 20% of my products. My best-sellers were always running out of stock. If I could go back, I would double down on fewer styles sooner.” Lili Thomas spent years wearing heels that hurt. Not occasionally, not after a long night, but every single day. She wore them to her corporate marketing job in Ad…
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