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KitKat Tightens Security After 400K Chocolate Bars Stolen in Candy Heist
KitKat Canada said the tracker and extra security follow the theft of 413,793 bars, or more than 12 tons of chocolate.
During Easter weekend, KitKat Canada deployed security details with SUV convoys to protect delivery trucks, heightening safety measures for in-store restocking.
Last month, thieves in Europe stole 413,793 KitKats from a truck, amounting to more than 12 tons of chocolate, prompting the company's heightened security response.
One TikTok video of the convoy received more than 600,000 views by April 8, while KitKat launched a stolen tracker to assist in recovering missing inventory.
KitKat Canada quipped, "We are not sorry for slowing down traffic, we are actually unapologetic for getting you a KitKat delivered safely to a store near you," defending the measures.
Nestle, which distributes KitKats globally except in the United States where Hershey holds rights, leaned into the heist attention, though social media users questioned if the convoy was a stunt.