How KFC Turned a National Crisis Into a Marketing Masterclass

How KFC Turned a National Crisis Into a Marketing Masterclass

In early 2018, something unthinkable happened in the UK. KFC—a brand synonymous with fried chicken—ran out of chicken. Not in one or two branches. In 750 locations across the country. The result? Chaos, outrage, and the kind of headlines no brand ever wants to see. But instead of hiding behind legal teams or corporate jargon, KFC’s response to the crisis became one of the most iconic comeback stories in business history. This is how they turned …