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How Kalapuri used global Kolhapuri sandals debate to spotlight original Indian artisans
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How Kalapuri used global Kolhapuri sandals debate to spotlight original Indian artisans
The global debate around the presentation of Kolhapuri-inspired sandals at Milan Fashion Week 2025, without initial acknowledgement of their origins, prompted artisan-led brand Kalapuri to launch a campaign focused on cultural recognition. Working with VML India, the brand sought to highlight the heritage, authenticity and communities behind the traditional craft rather than respond through direct criticism. The campaign aimed to spark conversat…
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